"No drum machine will ever replace me, until it learns how to drink." - Tommy Lee

Relying on AI-written copy to sell and retain customers is like betting on a virgin's seduction on a first date—it won't go far, and it won't perform. Seeking digital marketing that converts? You're in the right place.

So here's what I'll do for you:

Reviving Your Copy in the AI Zombie Apocalypse

In today's online world, it's more challenging than ever for companies to stand out. You probably feel the same—your copy wanders around like survivors in a land overrun by AI-generated zombies. Each piece of copy is like another mindless walker in the horde—indistinguishable, lacking life, and unable to emotionally connect.

And the lack of real emotion in marketing will annihilate your audience's engagement and conversion rates. The overuse of AI copy will plague your brand messaging with uninspired, cookie-cutter drivel. And the worst thing - this zombie copy brings an absolute absence of any real personality to email and web content.

This is a new definition of SPAM. And here's why you need to be aware of it:

Because of the massive influx of automated emails and multi-inbox systems, in late 2023, Google started banning Gmail accounts, and Meta's on a crusade against landing pages with copy that makes either vague promises or too-good-to-be-true claims (even if you can demonstrate a 100% success rate)!

Oh, and relying on a money-back guarantee won't work anymore, no matter how fair or enticing it is.

Your copy needs to follow strict compliance policies.

 

But I can guarantee the following:

  • to make sure Google favours your emails and lands them in Inboxes through improved open and click-through rates...
  • ...that you're not wasting investments on Facebook and Instagram ads, or even worse, getting your accounts closed...
  • ...that your landing pages follow Meta's rigorous rules so it can perform through improved conversion rates.
  • And I'm not here to help you survive this apocalypse. I'm here to help your brand's authenticity, integrity, and credibility stand out in the sea of boring, soulless, robotic bull**it.

So, do you want to bring back humanity to your messages by giving them the power of genuine and authentic copy?

If your answer is 'yes', scroll down and see why original human-written copy is the precursor to your brand's success in 2024.

But if your answer is 'no, Darko... wow that's a strange name... but you what, you already convinced me', then hit the button below, let's skip everything, and let's talk and see what's the best way I can help you. 

Let's have a chat - Book a Free Call
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Services Overview

website copywriting package

Website/Landing Page CRO Copywriting

6-Step Persuasion Plan

Here's how I'll make your web and landing page copy convert:

Help me Out - Book a Call

Step 1: Consultation and research to understand your offer, brand's tone of voice, positioning in the market, and competition.

Step 2: Highlighting the benefits of your service or product in a way that resonates with your target demographic, focusing on how it solves their problems or improves their lives.

Step 3: Writing Optimized Content for Conversion by crafting attention-grabbing headlines, clear and persuasive body copy, and CTAs that guide the visitor smoothly towards the desired action.

Step 4: Editing the copy to ensure the content follows Meta's (Facebook's) latest advertising guidelines, particularly for landing pages. Especially if funneled via FB and IG ads.

Step 5: Collaboration with your team to A/B test different elements of the landing page (like headlines, CTA buttons, images, etc.) to see what works best.

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Popular

Email Campaigns and Newsletters

The 4R System

Following my 4R System makes your emails Real, Relatable, Responsible, and Radically Honest

Corporate lingo is so 2001. I write emails like we're having a chat over coffee. Simple, personal, and gets people clicking.

Building trust with your audience is crucial. You can increase the likelihood of people subscribing to your list by 70% with a simple guarantee you won't sell or share their information. That's why I stay ahead of privacy laws like CCPA, GDPR, PDPA, CASL, CAN-SPAM, etc.

In 2023, 89% of people have read emails on their phones. Crafting emails that look great and read easily on phones just makes sense.

At the core of the 4R System are real customer experiences. I'll use it in emails to make your brand more relatable and memorable.

Before crafting email content, I leverage data to understand what your audience really wants. I use AI for what it's meant—data analysis and research.

brand copywriting

Brand Storytelling

Mythos Matrix™

Crafting stories that make your brand unforgettable. Let's connect your uniqueness to your audience.

I'm Interested - Let's Talk

I start by deeply understanding your brand—its history, mission, values, and unique selling propositions. This usually involves detailed discussions with you and your team.

The next step is market research to understand your industry, competition, and target audience's preferences and pain points.

Then, I'll create a story arc for your brand. This includes setting a tone, identifying key messages, and outlining how the story unfolds across different marketing materials.

Now, this is where the magic happens: The story is emotionally tied to your target audience's relatable experiences or aspirations because...

...their needs and desires need to be congruent with your brand's mission and values, often highlighting what sets your brand apart.

Then I'll translate your brand story into various content forms - ads, landing pages, magnet link content, website copy, social media content, and email.

Finally, I'll ensure the narrative strategically reflects on CTAs to encourage reader engagement and conversion.

Optionally, I'll fine-tune the SEO, and refine the story based on your feedback, audience reception, and changing market trends.

Delivering What AI Can't

So if you're using AI to write your copy, it's totally understandable, and I'm not here to make you feel like crap about it.

After all, AI can churn out a sh**load of content efficiently, and it's virtually free. However, this convenience comes at a cost.

The problem is this: with such a vast quantity of AI-generated copy, your prospects and clients are getting used to seeing the same style of writing, the same clichéd phrases, the same syntax, and even the same sentences as they did with other brands.

Tools like ChatGPT 4.0, Copy.ai, Jasper, Wordtune, Copysmith, and many more can be useful tools but have serious limitations. Mainly, they can't create original copy. Instead, they scour the Internet, take chunks of articles and content written by humans, and compile it into a Frankenstein's monster of emotionless copy.

Sort of like my primary school love letters back in the '90s, which I used to literally package with a mix tape of corny synth-pop ballads from the 80's... Anyways... Let's move on, shall we?

Scroll down and learn why using AI copy will probably be detrimental to your business in 2024 and how I can help you prevent it.

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Autoamputation

Canadian philospher Marshal McLuhan coined a term 'Autoamputation'. He used this term to describe how humans extend their abilities through technology but, in doing so, cut off the extended part of themselves.

And here's why your audience can smell AI-generated content from a mile away:

Because it amputates the human touch, personality, and understanding of nuanced customer pain points. Just as I lacked the understanding that my 6th-grade classmate Sonya hated 80's music and could never resonate with it... Or how YOU probably can't resonate with my childhood love trauma—see where I'm going with this?

So, we can see AI tools as an extension of our capabilities, but, following McLuhan's idea of autoamputation, over-reliance on these tools destroys our ability to craft deeply engaging, emotionally resonant copy.

AI tools are valuable in the content creation process, particularly for bulk projects. However, they cannot fully replicate the human emotional connection, which is crucial in marketing.

That's where I step in. 

Studying philosophy and behavioural psychology gave me the tools to understand what makes your target audience tick, how to grab their attention, and more importantly, get them to act.

So if you need copy that'll make every word count and every message resonate with your audience, you're in the right place.

Scroll down to see how you'll benefit from working with me.

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Website & Landing Page CRO Copywriting

The new 2024 Meta (Facebook) and Google's ad policies for landing pages are damn insane! SEO alone simply won't cut it anymore. 

If your web copy isn't 100% compliant with new policies, it can lead to ad disapproval, reduced audience targeting, financial penalties, potential account suspension, damage to your brand's reputation, and a significant decrease in traffic to your site, EVEN IF you are paying for ads. 

Your website and landing page conversion rates now mostly depend on copy. And I'm here to help you or do it all for you.

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Email Campaigns and Newsletters

Delegating your email content to AI is like broadcasting 'We don't give a s--t' to your subscribers.

Today's consumer is sophisticated. They understand email marketing. They want you to sell to them, but not before you show them they actually matter.

So let's give them email content that feels like a conversation. A conversation that'll make them take action.

If you want emails, autoresponders, and sales campaigns, I can guarantee results under one condition:

We need to show your audience they're not just emails on a list, but that you truly give a damn. So let's talk.

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Brand Storytelling

Machiavelli taught us that ends justify the means...

That power and influence are not just attained by brute force or direct authority...

They are also achieved through the subtle art of persuasion and the crafting of narrative. 

And who the hell am I to argue?

So I use my expertise in areas of copywriting, sales, and journalism to serve you sort of like a skilled diplomat or strategist who crafts narratives to shape perceptions, influence decisions, and ultimately, secure your position of power in the market.

Damn it, I should've been a politician, amirite?! No?

Anyways...

I'll craft your brand's story in a way that your audience feels they're making a choice. But in reality, they're being guided by the narrative towards the predetermined outcome YOU desire.

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About me

Yes, Darko is a real human name, damn it! 

 

saas content writing

Seriously, tho', here's what you need to know about me

Before we dive deep into partnership possibilities, let's get brutally honest. I value integrity and transparency above all. If any of the following sounds like you, we're probably not a match. So swipe lef... No, wait... My bad, wrong platform...

 

Here's a no-BS rundown of who I don't work with:

  • Businesses that prioritize quick fixes over sustainable growth.
    These are companies only interested in immediate, often unrealistic results without a willingness to invest in long-term strategies.
  • Those resistant to ethical marketing practices.
    If you're not open to embracing ethical and transparent marketing methods, which are crucial for building trust and credibility, I simply don't care about you.
  • Organizations lacking a clear vision or mission.
    I'm talking about companies without a solid vision or values. Because if you don't have these qualities, it's impossible to create meaningful, consistent branding and messaging.
  • Clients expecting results without adequate investment.
    If you're unwilling to allocate the necessary resources, both in terms of time and budget, for quality copywriting and marketing efforts, I would much rather just give you free advice.
  • Companies ignoring customer feedback and market trends.
    If you want to contact me, and you're not receptive to customer insights or changing market dynamics (which are essential for staying relevant and competitive), than what's the f***!ng point...
  • Businesses with a poor track record in customer service or product quality.
    Let's ignore the fact for a moment that this can undermine even the most effective marketing efforts... If you're known for subpar customer service or low-quality products, go away and look for a copywriter with malleable integrity. 

 

I have a good feeling about this. Let's have a chat!
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